Elevating the digital user experience for members

Business
Don’t underestimate the role of digital innovation in staying relevant and meeting the diverse needs of members in today’s rapidly evolving digital landscape. (Image courtesy of Umnat Seebuaphan)

In our latest A100 video, Alice Locatelli, senior director of digital strategies, Society of Actuaries, discusses the organization’s transformative digital strategies aimed at optimizing user experiences. With a robust focus on individualized, user-centric approaches, SOA is enacting groundbreaking enhancements in digital interaction and member engagement.

“It’s about putting the right content in front of the right eyeballs rather than having all the content available for everyone, offering a personalized experience to fulfill individual needs and preferences,” Locatelli shares.

Get a peek into ongoing projects and learn about the organization’s innovative use of AI and vision for a personalized digital landscape.

Colleen Lerro GallagherOnWrd & UpWrd, The Association 100